Dear Pure Elite Competitors and Supporters,
As we gear up for an incredible new year of competition, we’re excited to share some important updates to our pricing and categories for 2025. These changes reflect our commitment to providing you with the best Pure Elite experience possible, while continuing to celebrate the transformative journey of each competitor.
Updated Pricing for 2025
After careful consideration, we’ve decided to adjust our pricing for the upcoming season to ensure we can continue delivering world-class venues, exceptional stage experiences, and unparalleled opportunities for our competitors.
New pricing will come into effect from 20th December 2024:
- Super Early Bird Discount: £79 per category (available up to 16 weeks before the show you are entering).
- Early Bird Discount: £99 per category (available up to 6 weeks before the show you are entering).
- Standard Price: £125 per category.
We encourage you to register early to secure your place and take advantage of the discounted early bird rates.
Save with a Membership
Introduced in 2020 following recommendations from our athletes, the Pure Elite Membership remains a fantastic way to save for the 2025 season. The membership price will increase from £150 to £175 on 1st February 2025, so act now to lock in the current rate.
Membership benefits include a 70% discount on all categories for the competing year (valid in the UK only).
Save with Pure Elite Unlimited
After successfully testing Pure Elite Unlimited in 2024, we’re delighted to retain this popular option for 2025. It offers unparalleled savings and convenience, giving you everything you need for the entire competing year (valid in the UK only).
This package is limited to 10 males and 10 females, and includes:
- Unlimited categories
- Tan
- Hair & Make-up
- Social Media Pack
- Stage Video
Current Prices:
- Females: £600
- Males: £500
New Prices (effective 1st February):
- Females: £750
- Males: £600
Split Payments Now Available
We’re excited to announce that you can now split your payments into three instalments at 0% interest using Klarna or PayPal Payments. Be sure to review their terms and conditions before choosing this option.
Category Tweaks and Enhancements
Pure Elite is all about evolving with the industry and our competitors. For 2025, we’re thrilled to announce updates to our categories to keep them fresh, competitive, and inclusive:
- Male Fitness Model Under 75kg and Over 75kg: These categories will no longer be automatically split. Mirroring the Pro division, splits will only occur if competitor numbers justify it.
- Female Fitness Model Short and Tall: Similarly, these categories will no longer be automatically split. Splits will only occur if competitor numbers justify it, aligning with the Pro division.
What This Means for You
Whether you're a returning champion or stepping onto the Pure Elite stage for the first time, now is the time to finalise your plans for 2025. With updated pricing and enhanced categories, the upcoming season promises to be our most exciting yet.
We remain dedicated to celebrating your hard work, passion, and transformation. Thank you for being a valued member of the Pure Elite family – your success is at the heart of everything we do.
The season starts now, and we can’t wait to see you shine on stage in 2025!
Warm regards,
Stewart Armstrong
Pure Elite