Pure Elite: Welcome, Louise! Can you tell us what categories you compete in?
Louise Pettafor: I compete in Over 45, Over 35, Mums That Lift, Bikini Wellness, and International Model.
Pure Elite: What motivates you to compete in bodybuilding?
Louise Pettafor: As a 51-year-old postmenopausal mum of three and a women’s coach, I want to prove what’s possible for women in midlife. I want to inspire others that they can have strength, beauty, and longevity. Quality of life is so important—I want to enjoy physical activities as I age and feel great in my skin.
Pure Elite: Can you share a significant moment from your fitness journey that stands out to you?
Louise Pettafor: Realising that I’ve changed as a result of everything I’ve achieved. Proving to myself what I’m capable of has been empowering and has had a ripple effect in every area of my life!
Pure Elite: Who or what inspires you to keep pushing towards your goals?
Louise Pettafor: This journey is about me becoming my best self, especially after surgical menopause. I’ve grown so much with each competition, and I’m having the time of my life!
Pure Elite: What advice would you give to someone aspiring to compete in bodybuilding or with Pure Elite?
Louise Pettafor: Get training, start posing, and sign up with Pure Elite. You won’t regret it!
Pure Elite: What has been the biggest challenge you've faced in your fitness journey, and how did you overcome it?
Louise Pettafor: Dealing with personal challenges. I nearly pulled out, but I realised resilience is my strength, and it kept me going.
Pure Elite: Is this your first Pure Elite Pro Show?
Louise Pettafor: Yes, it is.
Pure Elite: Why did you choose to compete with Pure Elite?
Louise Pettafor: Pure Elite seemed glamorous and welcoming. I’m so glad I chose them!
Pure Elite: What has been the highlight of your experience competing with Pure Elite so far?
Louise Pettafor: My Pro card and placing 2nd in two competitive categories at my last show were unforgettable.
Pure Elite: How would you describe the community and support you’ve experienced with Pure Elite?
Louise Pettafor: The Pure Elite team is incredibly friendly, which builds a supportive network. This will be my third show with Pure Elite, and I always feel welcomed.
Pure Elite: What are you most looking forward to at this year’s World Championships?
Louise Pettafor: I’m thrilled to step on stage as a Pro and bring my best. I’m going to savour every moment!
Pure Elite: What would you say to someone considering competing at Pure Elite?
Louise Pettafor: Do it! There’s no better federation to start with.
Pure Elite: Is there any Pure Elite Pro you would like to compete against?
Louise Pettafor: Amelia Murs—her physique and confidence are everything I admire in bikini!
Pure Elite: Is there anything else you’d like to share with us, or a specific quote you would like us to use?
Louise Pettafor: “At 51, I chose to make the rest of my life the best of my life!”
Follow Louise Pettafor’s journey on Instagram @louise_bikini_athlete as she prepares for the Pro/Am World Championships on 9th November.