17th August 2016

Pure Elite Announce a new sponsor

We are very happy to announce that Sparkle Bikini are now a sponsor of Pure Elite for the remainder of 2016. Stewart Armstrong Pure Elite CEO […]
10th August 2016

New Sponsor The Muscle Movement

Pure Elite are very happy to announce that The Muscle Movement have become a new sponsor of Pure Elite – 10th August Stewart Armstrong CEO said […]
2nd August 2016

Reverse Dieting

Post comp blues is a real thing. After months of focus and dedication you don’t ‘have’ to train or eat clean. What I’ve seen happen as […]
28th June 2016

The difference between a fitness model show and a bodybuilding show?

For the last few years I have been shocked and taken aback with the number of people that do not know the difference between a fitness […]